day playbook
Congrats on the new role!

New job? Don't panic. We've got a plan.

Day 1 Playbook walks you through your first 90 days, one small step at a time: what to learn, who to talk to, what to show your boss. Claude is your sidekick for the thinking and writing. No more walking into a meeting wondering what to say.

Get the playbook See the 90-day plan
Day 1 Week 1 Day 30 Day 60 Day 90

A bit scared? Totally normal.

"What should I even ask?"

Everyone is busy, nobody hands you a map, and the right questions only become obvious a month later.

"Busy all day. But is it progress?"

Old reports, inherited to-dos, back-to-back meetings. Easy to react to everything and still have nothing to show.

"What does my boss expect?"

Day 30 comes fast. You want to walk in with a plan, not an apology.

Everyone feels this way in a new job, even people with years of experience. The difference is having a plan. That's what we're here for.

Is this for you? Probably, if…

It's my first manager job You were great at doing the work. Now you also have to plan it, and nobody explained how.
I just got promoted Yesterday they were your teammates. Today you're running the meeting. A bit weird, right?
I switched from another field New industry, new words, new people. You need to catch up fast without looking lost.

One step at a time,
from day 1 to day 90.

Each step ends with something you use at work that week: a document, a meeting or a decision.

  1. Day 1 Understand the business How the company makes money, what your manager expects, what you can decide.
  2. Week 1 Meet the right people Who knows the customers, the numbers and the history, and what to ask each one.
  3. Day 30 Look around, then plan See what works and what doesn't. Write a 30-day plan your manager can review.
  4. Day 60 Choose what matters Three priorities, the numbers that track them, and what to stop doing.
  5. Day 90 Present your plan A growth plan your manager can approve, and a weekly routine to keep it moving.

What's inside,
module by module

Day 1 Playbook: Marketing Manager. Real modules in the order you'll need them. Each one ends with something you actually use at work.

  1. Start Set up your Claude About 15 minutes, step by step
  2. Basics Marketing 101 The essentials in plain words
  3. Day 1 Understand the business A one-page map of your role and the company
  4. Week 1 Ask the right questions Your question list and who to meet
  5. Days 8–30 Look around A simple check of what works and what doesn't
  6. Day 30 Your first plan A 30-day action plan to show your boss
  7. Days 31–60 Choose what matters Three priorities and how to track them
  8. Days 61–90 Build your growth plan A plan your manager can say yes to
  9. Every week Run your week Weekly review and boss-update templates
9 modulesin the order you'll need them
2–3 hoursa week, next to your real job
15 minutesto set up Claude
12 monthsof free updates

Your pace.
Zero pressure.

This isn't a course with deadlines and grades. It's your own private plan, and it bends around your real job.

  • No deadlinesBusy week? Pause. Feeling confident? Skip ahead. The plan waits for you.
  • No dumb questionsAsk Claude anything, as many times as you need. Nobody's counting.
  • Nobody's watchingYour notes and drafts stay yours. Show your boss only what you're ready to show.

Pick your new role

Available nowMarketing ManagerFrom "where do I start" to a growth plan you can present on day 90.Get the playbook
Available nowFirst-Time ManagerFrom great teammate to confident manager: one-to-ones, delegating, feedback and the tough talks.Get the playbook
Available nowOperations ManagerFor cafés, restaurants and shops. Turn messy, person-dependent work into clear processes and standards.Get the playbook
Available nowE-commerce ManagerRun an online store? Get a 90-day trading plan: what to sell, stock, promote and check every week.Get the playbook
New · Day 1 Skills

Doing it for the first time?
There's a Skill for that.

One focused day with Claude. One finished thing you can show. No course, no homework.

Your first brand eventFrom "we should do an event" to a plan your boss says yes to.1 day · €39Get it →
Your first Meta Ads campaignSet it up, check everything before it goes live, know what to do next.1 day · €39Get it →
Your first Google Search adsGet found by people already searching for what you sell.1 day · €39Get it →
Your first campaign briefA brief the designers and the agency actually get. First time.1 day · €39Get it →
Your first product launchOne plan for launch day, so nobody asks "wait, who's doing that?"1 day · €39Get it →

Pick how you want to start

Pay once, start straight away. Works with your own Claude account. Less than a team lunch.

The playbook For a confident start at your own pace
€99
  • Full 90-day plan
  • Claude setup
  • All templates
  • 12 months of updates
Get the playbook
Playbook + 3 SkillsBest value
The 90-day plan plus three one-day Skills for your biggest firsts
€149€216
  • Everything in the playbook
  • 3 Skills of your choice
  • A finished result in a day
  • Save €67
Get the bundle

Just need one Skill? Each is €39 on its own.

Questions

I've never done this job before. Is that okay?

That's exactly who it's for. The basics are explained in plain words, and if some parts are already familiar, you can move through them faster.

Do I need a Claude account?

Yes. The playbook is built for Claude. We walk you through the setup, and it takes about 15 minutes.

How much time does it take?

Two to three focused hours a week. It's work you'd be doing anyway. The playbook makes sure it's the right work, in the right order.

Will I be a senior manager after 90 days?

Honestly, no. That takes years. What you will have is a clear system, better questions and visible progress much sooner than you'd manage on your own.

Does it replace my manager or a mentor?

No. It helps you use their time well. You come to them with clear questions and a plan instead of a blank page.

Can I get a refund?

You get instant access, so at checkout you agree that the 14-day withdrawal period ends when you open it. But if the playbook doesn't work as described and we can't fix it, email us within 14 days and you'll get a full refund. Refund policy

You've got this. And now you've got a plan.

Get the playbook